July 2026
KPI Report
Monthly Overview
Auri Audio · auriaudio.com
GSC Clicks
789
▲ 230.1% YoY (239)
Total Sessions
17,568
▲ 956.4% YoY (1,663)
Total Conversions
795
▲ vs 9 prior yr
July 2026 Performance Summary
- Explosive year-over-year growth off a young domain. Auri Audio is roughly one year into building search presence — every headline metric is up sharply against a near-zero July 2025 baseline: sessions +956%, GSC clicks +230%, impressions +287%.
- Paid search is the primary demand driver. Of 17,568 sessions, Paid Search delivered 13,938 (79%) and 661 of 795 form submissions. Direct (1,754) and Organic (1,013) round out the top three channels.
- Organic is small but climbing steadily. Organic sessions reached 1,013 (+243% YoY) and Semrush-tracked ranking keywords grew to 92, with organic traffic peaking at ~945 in July. Branded queries ("auri", "auri manager", "auracast") dominate the SERP footprint.
- AI-assistant discovery is emerging. 28 AI-referral sessions (all ChatGPT), up from 10 a year ago — a small but growing channel worth watching as the product-manual and case-study pages get cited.
- Watch item: a large December 2025 traffic spike (40,926 sessions, incl. 8,421 tagged organic) sits far above trend and is not reflected in Semrush ranking data — likely a campaign or launch event rather than sustained organic gains.
July 2026
KPI Report
Discovery: Technical Performance
Auri Audio · auriaudio.com
PageSpeed / Lighthouse | Last Tested: August 10, 2026
Key findings from Lighthouse analysis (auriaudio.com):
- Mobile performance is the priority fix — 61 on mobile vs 89 on desktop. Closing the gap (image optimization, render-blocking resources, main-thread work) is the highest-leverage technical win given most discovery traffic is mobile.
- Best Practices (96) is strong on both mobile and desktop, and Accessibility is solid (89 mobile / 92 desktop) — a minor pass on contrast and labeled controls would push ADA into the green on mobile.
- SEO scored 85 on both — typically fixable with meta/structured-data and crawlability tweaks; worth an on-page audit as the keyword footprint expands.
- Agentic Browsing assessment pending — recommended as AI-referral traffic (ChatGPT) begins citing product-manual and case-study pages.
July 2026
KPI Report
Discovery: Domain Visibility
Auri Audio · auriaudio.com
Total Clicks (July 2026)
789
▲ 230.1% YoY (239)
Total Impressions (July 2026)
48,419
▲ 286.9% YoY (12,514)
Total Queries (July 2026)
926
— unique queries tracked
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| auri | 64 | 13,464 | 0.5% | 6.0 |
| auri manager | 40 | 124 | 32.3% | 1.6 |
| auracast | 27 | 2,126 | 1.3% | 4.4 |
| auri auracast | 26 | 129 | 20.2% | 2.1 |
| auricast | 23 | 178 | 12.9% | 3.9 |
| auri tx2n | 19 | 180 | 10.6% | 4.9 |
| auri manager software | 12 | 50 | 24.0% | 1.8 |
| auracast auri | 8 | 31 | 25.8% | 5.5 |
| auri assisted listening | 7 | 25 | 28.0% | 1.0 |
| auri hearing loop | 7 | 26 | 26.9% | 1.5 |
| auri-tx2n | 7 | 97 | 7.2% | 3.9 |
| auri audio | 5 | 19 | 26.3% | 1.0 |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
July 2026
KPI Report
Engagement: Traffic Acquisition
Auri Audio · auriaudio.com
Total Sessions
17,568
▲ 956.4% YoY (1,663)
Organic Sessions
1,013
▲ 243.4% YoY (295)
Direct Sessions
1,754
▲ 334.2% YoY (404)
AI Referral Sessions
28
▲ 180.0% YoY (10)
AI Assistant Sessions
28
▲ new (0 prior yr)
Organic Search
Sessions
1,013
▲ 243.4% YoY (295)
Conversions
5
▲ 66.7% YoY (3)
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | 816 | 43.4% | 5 |
| bing | 160 | 40.6% | 0 |
| duckduckgo | 11 | 27.3% | 0 |
| yahoo | 10 | 40.0% | 0 |
| ecosia.org | 4 | 0.0% | 0 |
| linkedin ads | 3 | 100.0% | 0 |
AI Referral
Sessions
28
▲ 180.0% YoY (10)
Conversions
0
— 0 conversions
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 28 | 60.7% | 0 |
July 2026
KPI Report
Engagement: On-Site & Conversions
Auri Audio · auriaudio.com
CVR
0.49%
▼ vs 1.02% prior yr
Sessions
1,013
▲ 243.4% YoY (295)
Entry Landing Pages — Organic
CVR
0.0%
— 0 of 28 sessions
Leads
0
— conversion events
Sessions
28
▲ 180.0% YoY (10)
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
